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Business Facebook Marketing

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History

Harvard University did not have a student directory with photos and basic information. Therefore, in 2003, Mark Zuckerberg created a prototype to Facebook - within four hours there were 450 visitors and 22,000 photo views.  In 2004, "TheFacebook.com" was launched.


Current Status

Today it is estimated that there are 740 million active users, growing at 3.6% per month!  In 2010, the largest percentage gain in users (1.9%) were individuals over 55.  The next largest was in the 13-17 range (1.2%).  The source of this data can be viewed at the US Demographics link in the next column.  According to the "Facebook Statistics" link given in the next column, 71.2% of the US Internet users, which total 206.2 million are "on Facebook".
 

Trio's tip from "Dr. Data"

Regardless of whether one uses Facebook on a regular basis, it is hard to find a situation in which a business should not have a Business Facebook page.  Many web users start there search by seeing if they can connect with a business on Facebook.  Because Microsoft saw the potential for connecting with Internet users, in 2007 they gave $240 million to Facebook for a 1.6% share. This included the rights to be able to place ads on Facebook - internationally.

Additional Data

Demographics of US Facebook & Twitter


Facebook Statistics


Other articles

Mark Zuckerberg - Time's Person of the year

 

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