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The situation
The number of people performing local searches on web-enabled phones or laptops is rising rapidly. For example, in 2011 it is expected that the number of web-enabled phone users will rise to 472 million - a 55% increase in a single year.
US legislators are on the edge of trend and take action as a result of the growth in web searches and rapid decline in phone book usage. For example, the NYS Public Service Commission recently allowed Verizon to slash its directory publishing. Details
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Caution!
In 1961, cutting edge advertising used rotary phones and printed telephone directories. Today, cutting edge advertising uses Google and Facebook. As a business owner, it is important to learn from history, and not to become it!
Trio's tip from "Dr. Data"
Any business wanting local customers to find them should immediately be set up as a registered local business in Google and in other search engines. Here's the Catch: The listing is free, but the registration process can intimidate, confuse and be time consuming. That is just why Trio offers a relevant and affordable web localization service, without any recurring fees.
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