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How to create a Marketing Strategy
A successful business marketing campaign usually always starts with a clearly defined strategy. The Internet is no different.
To define the strategy, a business can use our consulting division. At the start of any web project a discovery process should be held to bring all stake-holders together. This may involved the President, the heads of sales and marketing, and those who provide support services, such as an IT Manager. During the process, the desired outcomes are expressed and the viability of technology assessed.
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The product of such a discovery process is typically a document which defines and quantifies the desired outcomes with a time-line.
The importance of a baseline
When a business already has some presence on the web, it is important to determine the precise status of the existing initiatives. For example, one might need to find statistics on website usage, such as the number of visitors, or the ways in which the web pages are being found in search engines. Once the baseline has been established it will be easier to quantify the effectiveness of the new marketing initiatives.
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