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On-Line Advertising Defined
This is any type of advertising which is placed on the Internet or Web.
This form of advertising would be in stark contrast to such media as Yellow Page Directories, Magazines, Newspapers, TV or Radio.
Since many traditional advertising media companies realize that much of the future of advertising will be on the web, they have often added on-line advertising as a part of their product-service offerings.
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Types of On-Line Web Advertising
Web Sites:These are organization or product / service specific information. The cost typically involves one-time investments, such as the consulting to define the web strategy, graphic design services. On-going charges will include hosting, maintenance.
Google Ad Words: Your advertisement appears based on the words typed into a Google Search
Pay-per-click fees
This is advertising that only costs money when an individual clicks on the ad. An example of this would be Google Ad Words
Banner Ad
This is an advertisement which appears on a website, including graphics. Payment for this form of advertising may be based on a monthly fee and/or pay-per-click charges.
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