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Marketing vs Advertising
It is not uncommon to think that the term "Web Advertising; and "Web Marketing; to mean the same thing. However, the two terms are different. Advertising may be a part of a web marketing strategy, but marketing is much broader.
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How to develop a strategic marketing plan
Most business leaders understand their customers and their competitive advantage. They also have ideas about how to use the Internet strategically. Sometimes, they need help to better understand and identify technologies that are appropriate.
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